Ricardo Magazine - VIA Rail
Travel that feeds the soul
When celebrity chef Ricardo Larrivée, decided to do a restaurant tour at destinations along VIA Rail's Corridor, it gave VIA Rail a chance to bring this route to life via the senses. We connected a print series featuring a different dish from each stop every month turning VIA's rail map into a tasting board for the epicurean traveller. Because people love to share restaurant recommendations, each month we asked our online community to help us and it generated a surprising amount of engagement.
RICARDO MAGAZINE
Credits:
Client: Via Rail \ Ricardo
Agency: Cossette
Creative Director: Gilles Legault
Conceptor and copywriter: Laura Black
Arti Director: Louis-Pier Charbonneau