International Delight
Take the bitter out
Your coffee isn’t the only thing that could use some sweetener. The same way International Delight’s non-dairy creamer takes the bitter out of your coffee, this unstoppably cheerful brand aims to “take the bitter” out of your whole day—sip by sip, moment by moment. My team and I worked on a social media campaign that transformed everyday bitter situations (bad weather, bad news and bad colleagues) into delightful ones. We kept our social media followers smiling with ridiculously optimistic responses to all those bitter situations on their feed.
