french kiwis eyewear
Your vision defines you
FRENCH KIWIS reminds us that vision is about so much more than seeing clearly. That’s why the brand appeals those who see beyond what's in front of us. Who set their sights beyond the obvious. Who never miss a beat because every detail matters. Who recognize quality at a glance. Because it's not what you see, it's how you see it that defines you. French Kiwis reading glasses capture more than words.
The Montreal-based creators of French Kiwis, in the reading glasses and sunglasses industry, entrusted my team at Hula Hoop with their new brand, strategy and identity. This was a rare opportunity to create a new brand from scratch to support the sale of thousands of products distributed worldwide that would appeal to the cultured, stylish and young at heart 40+ crowd. The brand launched on May 1st 2021.
