Laura Black
Creative services
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LEGO

 LEGO

Building parents’ imaginations since 1932

Dreaming up ads for LEGO might be even more fun than building a party boat for a family of friendly one-eyed monsters. With LEGO, we’re all a bunch of brilliant kids. This ad reminds us that imagination is ageless and one of the many reasons we love LEGO is because it bridges the gap between the child and the adult.

WINNER: Communication Arts Award of Excellence - Consumer Magazine PRINT Series 2018 Advertising Annual. December 2017

WINNER: Applied arts Magazine - print series - 2018

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Credit

Advertising Agency: Brad, Montreal, Canada

Executive Creative Director: Carle Coppens

Copywriting: Laura Black, Carle Coppens, Max Richer

Art Direction / Illustration: Maxime Merchez