Le Tailgate
The Show That’s 100% NFL | 100% Francophone | 100% Online | 100% BBQ | 100% Uncensored
Logline:
A high-energy, unscripted talk show that blends expert NFL commentary with gourmet cuisine, all set in a tailgate party atmosphere. Hosted by three dynamic personalities, the show invites fans to experience the electric world of football, food, and comedy in an unfiltered and unapologetic format.
Pitch:
In The Tailgate, football meets food in the most explosive, untamed way possible. Hosted by three passionate football fanatics—Nicolas Pinson, Simon Rousseau, and René Rousseau—this weekly show reimagines the traditional sports commentary format. Each episode breaks down the latest NFL matchups through hilarious debates, fearless predictions, and sharp insights, all while celebrating the ultimate tailgate experience. But this isn’t your typical sports broadcast; this is The Tailgate, where conversation flows as freely as the BBQ sauce.
Set against the gritty backdrop of a parking lot, where rain or shine won't dampen the spirits, The Tailgate brings together football, food, and improv comedy for a truly unique viewing experience. The hosts aren’t just sports fans—they're improv artists, comedians, and actors, bringing their wit and humor to every discussion, ensuring there’s never a dull moment. And because no tailgate is complete without great food, each episode features a guest chef who grills up something extraordinary while diving into the discussion (or simply letting their food do the talking). From Michelin-star chefs to local legends, each guest adds a layer of culinary expertise to the mix, making every episode as delicious as it is engaging.
Le Tailgate Works:
Untapped Market: With a massive and growing NFL fan base in Quebec, French-language content is sorely lacking. In fact, the first episode alone garnered 150,000 views in just four days, with zero paid advertising. Le Tailgate fills a major content gap and has the potential to expand across French-speaking regions.
Cross-Audience Appeal: Le Tailgate expertly blends the raw energy of sports fandom with the universal love of food. This convergence of football and food culture will resonate with die-hard NFL fans, culinary enthusiasts, and digital content consumers alike. Its unique mix of comedy and analysis ensures it will stand out in an oversaturated market.
Year-Round Tailgating Culture: Traditionally thought of as a seasonal activity, tailgating and BBQs are given new life as Le Tailgate demonstrates that great food and passionate football discussions go hand-in-hand—no matter the weather or time of year.
Viral & Shareable Format: The unscripted humor, bold opinions, and mouthwatering food moments make Le Tailgate highly shareable on social media platforms, driving both organic growth and engagement.
Format & Structure:
Each episode of Le Tailgate runs for approximately 20 minutes and includes the following elements:
NFL Breakdown – Hosted by our trio of football fanatics, the show dives deep into the latest NFL games, player performances, and upcoming matchups. Expect bold opinions, passionate debates, and some good-natured trash talk.
Celebrity Chef Guest – A Michelin-star chef or culinary master will join the hosts at the grill, whipping up gourmet dishes while adding flavor to the football conversation. From grilling techniques to pro tips, the chefs bring their expertise to the tailgate table, often breaking down the best BBQ recipes for viewers to recreate at home.
Unfiltered Conversation – The hosts’ chemistry is undeniable, and their improvisational skills keep things fresh and unpredictable. Viewers will never know where the conversation will go next—but they’ll definitely be entertained.
Fan Engagement – Fans are encouraged to interact throughout the episode via social media polls, game-day challenges, and even recipe submissions, creating a direct line between the hosts and their growing fanbase.
Hosts:
Nicolas Pinson: A high-energy actor and comedian known for his hosting gigs on Nico vous Mijote and Des Entrevues Pimentées. With an infectious enthusiasm and a love for the unpredictable, Nicolas brings a unique energy to the show.
Simon Rousseau: A football encyclopedia with a background in drama and improvisation. His sharp wit and deep knowledge of the game make him the ideal play-by-play analyst, adding gravitas and comic relief in equal measure.
René Rousseau: A world-class improv artist and LNI champion. René’s ability to pivot and inject humor into any situation ensures that no moment goes by without a laugh, even in the heat of a heated football debate.
Guest Chefs:
Each episode features a renowned chef with a strong culinary background, adding a dash of gourmet expertise to the tailgate festivities.
Hugues Dufour: Michelin-star chef and owner of M Wells, NYC. Known for his inventive take on modern American cuisine, Hugues brings both flair and finesse to the BBQ.
Rosalie Lessard: YouTube sensation with over 440K followers, known for her playful, approachable style in the kitchen.
Charles-Antoine Crête: Montreal’s most iconoclastic chef, known for challenging traditional cuisine and creating unforgettable dishes.
Rémy Sewing (Crémy): Master pastry chef and media personality, elevating the sweet side of tailgating.
Martin Juneau: Acclaimed chef and host of multiple culinary shows, bringing his expertise to every meal he prepares.
Geneviève Everell: Self-made sushi entrepreneur and bestselling author, offering a creative twist on tailgate cuisine.
Bob Le Chef: Renowned for making gourmet cooking fun and accessible, Bob is all about elevating everyday cooking with a touch of magic.
Hakim Chajar: Rising culinary star and TV host with a flair for contemporary French cooking, Hakim is ready to bring fresh flavors to the BBQ.
Tone & Style: The tone of Le Tailgate is high-octane, irreverent, and authentically Quebecois. Combining the comedic edge of Just for Laughs with the passionate intensity of NFL fandom, the show pulses with energy, humor, and heart. The language is punchy, unapologetic, and immersive—this is not just a sports show, it’s a visceral celebration of culture. Every episode combines electric visuals with sizzling BBQ shots and intimate moments at the grill, evoking the communal, larger-than-life experience of a tailgate party.
Le Tailgate is a show that’s built on the authenticity of Quebecois humor, spontaneous improvisation, and unfiltered opinions. It’s a love letter to the region’s football culture, steeped in local references and rich comedic traditions. The show’s style is visually bold, characterized by quick cuts, fast-paced montages, and sweeping close-ups of sizzling BBQs, all set to a high-energy soundtrack that reflects the dynamic environment of the tailgate.
Format: Le Tailgate follows a standard 20-minute episodic structure, packed with fast-paced segments designed to capture the excitement and unpredictability of a live tailgate experience.
NFL Breakdown (6 mins): In-depth, yet humorous commentary on the latest NFL matchups. The trio of hosts—Nicolas, Simon, and René—deliver expert analysis with fiery debates, bold predictions, and sharp comedic timing. Their banter and passion drive the narrative, offering insights and laugh-out-loud moments.
Guest Chef Segment (7 mins): Every episode features a renowned guest chef who brings culinary expertise and unique grilling skills to the table. While whipping up a mouthwatering dish, the guest chef participates in the lively discussion, offering football insights or letting their food speak for itself. The guest’s interaction with the hosts brings an additional layer of expertise and entertainment to the episode.
Fan Engagement & Social Integration (5 mins): With live polls, challenges, and recipe submissions, viewers can interact directly with the show, influencing what happens next or getting involved in exclusive challenges. This section ensures that Le Tailgate is as much about the community as it is about the content.
Unscripted Banter & Closing Remarks (2 mins): No show would be complete without the hosts riffing off one another in their characteristic improv style. The closing is always spontaneous, reflecting the lively atmosphere of a true tailgate party.
Audience: Targeting French-speaking NFL fans aged 18-55, particularly those who crave a show that speaks to their specific cultural context, Le Tailgate thrives on a deeply engaged fanbase. The show appeals not only to NFL die-hards but also to food lovers and those with a taste for irreverent, Quebecois comedy. The target demographic is 85% male, drawn in by the bold mix of high-stakes football analysis and the universal appeal of BBQ culture.
Marketing & Distribution: Le Tailgate will premiere on digital platforms such as Facebook and YouTube, ensuring maximum reach and engagement. These platforms provide the ideal environment for viral content, enabling the show to organically build a community of passionate fans. Social media interaction is key, with live polls, fan-driven content, and behind-the-scenes moments to keep the audience engaged.
Strategically, Le Tailgate will focus on building its viewership across French-speaking regions and expanding to other cultural hubs where sports and food overlap. This allows the show to attract sponsorships from BBQ brands, food product companies, and NFL-related advertisers, creating multiple monetization channels.
Monetization Strategy:
Branded Content & Sponsorships: Partnerships with top-tier BBQ brands, NFL gear, food suppliers, and local businesses will be key drivers of revenue. These brands will find a natural fit within the show’s content, with in-show integration and co-branded episodes.
Exclusive Partner Content & Merchandising: Special branded recipes, behind-the-scenes footage, and cooking tutorials will be available on YouTube and social media platforms. Exclusive merchandise, VIP giveaways, and limited-edition tailgating products will also provide additional revenue streams.
Contests & Giveaways: Fans will be incentivized to share the show on their social media with contests and opportunities to win tickets to NFL games, cooking classes with guest chefs, or exclusive Le Tailgate experiences.
Hosts:
Nicolas Pinson: A celebrated actor and comedian known for his dynamic hosting style and infectious enthusiasm. Nicolas brings an unparalleled energy to Le Tailgate, setting the tone for each episode with his comedic timing and spontaneous humor.
Simon Rousseau: A football encyclopedia and master of improvisation, Simon blends deep game knowledge with razor-sharp wit. His balance of analysis and comedy makes him the perfect play-by-play expert for the show.
René Rousseau: An LNI champion and improv icon, René's sharp wit and ability to inject humor into any situation ensure that no moment is ever dull. He’s the show’s wild card, delivering laughter even in the most heated debates.
Guest Talent: Every episode will feature a rotating roster of renowned chefs from the world of gourmet cuisine, including Michelin-star chefs, rising culinary stars, and local Quebecois talents. These guest chefs not only bring their expertise to the grill but also engage in playful banter with the hosts, contributing to the show's unpredictable charm.
Conclusion: Le Tailgate is poised to break new ground in sports, food, and comedy content. With its perfect balance of Quebecois humor, sports analysis, and culinary mastery, Le Tailgate is not just a show—it’s an experience. A celebration of football, food, and fun, delivered with a uniquely Quebecois twist, this show is ready to take the digital landscape by storm, building a passionate fanbase and driving culture in the French-speaking sports world.